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From Studio Briefing....Quote:
Target Targets Blu-Ray
Sony, which once saw retailers shunning its Betamax video recorders, received a welcome surprise Wednesday when Target Stores announced that it will not be selling HD DVD players during the holiday season this year and will focus exclusively on Sony's Blu-ray high-definition DVD players. Target also said that it will expand its inventory of movies available in the Blu-ray format. "I think what you're seeing is that retailers are deciding [between Blu-ray and HD DVD]," Sony home entertainment president David Bishop told Home Media magazine. "This is the beginning of a trend." He indicated that carrying both types of high-definition players has confused customers. "We think this is a big step in clarifying the decision to the consumer," he said. But Ken Graffeo of Universal Studios Home Entertainment, which releases high-definition movies exclusively in the HD DVD format, told the trade publication, "The question I ask is, knowing that HD DVD is the most affordable high-definition format, it will be very interesting to see how the Sony player will appeal to
