In the most bizarre business decision I have ever heard, the Borders bookstore chain has decided that the solution to declining book sales is to sell teddy bears:
http://www.businessweek.com/news/2010-08-30/borders-to-sell-build-a-bear-as-e-book-purchases-rise.html
http://www.businessweek.com/news/2010-08-30/borders-to-sell-build-a-bear-as-e-book-purchases-rise.html
