I think that showcasing the films at the theater is a start.
Seeing Frankenstein/Bride of Frankenstein last year was wonderful.

I was pleased to see a decent turn out for them.
I attended both showings on the same day at my local AMC here in Arlington, TX...and several days later, In Ft. Worth, saw A&C meet Frankenstein at the Movie Tavern.

Seeing these films on the big screen vs. tv is quite an event, IMHO. There were quite a number if young people in the theater.

I hope we have another event like this come Halloween.