First, I think you have to approach the campaign across the generational demographic spectrum. And that means introducing (or reintroducing) the Universal Monsters to young children. Take a look at the wonderful conceptual art below, imagined and designed by co-administrator Kerry Gammill:

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And some older "Monster Kids":

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Imagine an animated Saturday morning series with either set of these little monsters. And what a glaring missed opportunity for Universal to introduce their marvelous stable of monster to a younger demographic.



GARY L. PRANGE
I'm not all bad, just mostly.

"Sic gorgiamus allos subjectos nunc."