Back in the 1960s, I was buying TVGuide at the drugstore (for the lofty sum of 15 cents) every week, so at one point I took out a subscription.

I soon learned that it usually arrived in the mail on Saturday, so that by the time I got it, we were already six hours into the week. And, sometimes, it didn't arrive until Monday!

I remember cancelling the sub and went back to getting it at the store, almost a week in advance of the shows.