I like the static version of the newly redesigned logo. The newer generations
were a nice update but too cartoonish for my taste. A logo of the earth should
look worldly, and this new one does. The only complaint: the letterform does
seem a bit off-center, left to right, doesn't it?

How many times have they restored our monsters? Count the number of movies
where they're revived in the first reel!

Net: The whole announcement, project, seems superfluous until deemed otherwise ...
BUT, it's a way to stay current in the minds of a fickle young public.