Terence Fisher and writer Jimmy Sangster present Bram Stoker’s vampire as a feeding predator. To his victims, he is attractive and desirable. Throughout his Hammer films, Terence Fisher clearly presents evil as erotic temptation. Seen in this light, Dracula’s silent, predatory portrayal in the first “true” sequel—Dracula, Prince of Darkness (1966)—makes perfect sense. This is what sets Fisher apart from his predecessors who told the same story, and the successors who imitated (and exaggerated) his style in increasingly inferior sequels.
Found this on a blog and really took to it. Just made all the more sense to me...

"You can't smell any reefer, can you"?