I wish that I could remember who it was, but some writer told the story of approaching Harry Cohn of Columbia with a story idea and pitched it to him.

"That won't work. It's a fantasy and they don't make money."

"But Harry, you made one of the best fantasies right here on the lot. Here Comes Mr. Jordan is one of the most successful films you ever made."

"Yeah, well think of how much money it would have made if it wasn't a fantasy."