Forry didn't have to say a thing.  All he had to do was print this picture--


...and his work was done.  Who wouldn't want to see this movie?  No matter what people said or wrote about the movie, once you saw that image, you couldn't un-see it.  The photos are just too compelling.  Sure, the movie is/was probably mediocre at best, but does FOUR DEVILS have an image like this as advertisement?  I doubt it.