As you saw in the other thread, Pulp 2.0 is now releasing its books on Kindle and soon other digital formats.  We look at it as the future of the business of selling books. 
That doesn't mean we're against print books - on the contrary - we love them.  That's why we try and make the print editions as collectible as possible.

One of the problems for publishers in dealing with the large chains - whether it be B&N or Borders for books,  Blockbuster for movies or Wal-Mart for both - is that these guys buy low, sell what they can and then make returns.  That means they are primarily focused on dealing with blockbuster authors who are guaranteed to sell a lot of copies quickly. 

Unfortunately not everyone is Stephen King.  

There are a lot of great books out there stuck in a warehouse because one end of the bookseller bought the books, and the store managers don't think they'll sell so they don't push them. 
Meanwhile publishers are out of pocket for printing and distribution costs while the books sitting there in the box don't have a chance. 

When I was working directly in movie distribution we got a call from a large retailer who wanted a rush order of DVDs.  We had recently shipped them an order and were pleased they were coming back to the well for more.  As we talked however, I realized that he wasn't aware we had just shipped them a quantity awhile back.  I asked him to double check his sales charts to make sure we weren't sending them too much (because they were sure to come back as returns and we would have to credit them for it).  Come to find out there were more than enough of the title in several of their warehouses that still hadn't been on the store floors. He made arrangements for those warehouses to ship them to other stores that needed the title and all was well.  Saved him and saved us from tying up cash flow. 

We want people to sell our books. We just don't want to go out of business while they're doing it. 
That's why we sell our books online through our site in both digital and print editions as well as some tie in merchandise.  We want you to get your books the way you want them as quickly and efficiently as possible so you can enjoy them.  That's why you'll see us online or at horror, comic book and pulp conventions only. 

I don't like big bookstore chains going out of business or downsizing, but there comes a time when you're so big you are inefficient and unable to serve your customers. 
I think that time has come.  I want more smaller, specialty bookstores out there. Shops devoted to horror or mystery or westerns or romance - whatever... 

I think that transition will be part of this evolution that's occurring, and will actually get more people reading books - in either digital or print. 

Bill Cunningham