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Borders cuts back on books, goes into teddy bear business
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Re: Borders cuts back on books, goes into teddy bear business
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Bill Cunningham
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Sep 4 10 5:04 PM
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As you saw in the other thread, Pulp 2.0 is now releasing its books on Kindle and soon other digital formats. We look at it as the future of the business of selling books.
That doesn't mean we're against print books - on the contrary - we love them. That's why we try and make the print editions as collectible as possible.
One of the problems for publishers in dealing with the large chains - whether it be B&N or Borders for books, Blockbuster for movies or Wal-Mart for both - is that these guys buy low, sell what they can and then make returns. That means they are primarily focused on dealing with blockbuster authors who are guaranteed to sell a lot of copies quickly.
Unfortunately not everyone is Stephen King.
There are a lot of great books out there stuck in a warehouse because one end of the bookseller bought the books, and the store managers don't think they'll sell so they don't push them.
Meanwhile publishers are out of pocket for printing and distribution costs while the books sitting there in the box don't have a chance.
When I was working directly in movie distribution we got a call from a large retailer who wanted a rush order of DVDs. We had recently shipped them an order and were pleased they were coming back to the well for more. As we talked however, I realized that he wasn't aware we had just shipped them a quantity awhile back. I asked him to double check his sales charts to make sure we weren't sending them too much (because they were sure to come back as returns and we would have to credit them for it). Come to find out there were more than enough of the title in several of their warehouses that still hadn't been on the store floors. He made arrangements for those warehouses to ship them to other stores that needed the title and all was well. Saved him and saved us from tying up cash flow.
We want people to sell our books. We just don't want to go out of business while they're doing it.
That's why we sell our books online through our site in both digital and print editions as well as some tie in merchandise. We want you to get your books the way you want them as quickly and efficiently as possible so you can enjoy them. That's why you'll see us online or at horror, comic book and pulp conventions only.
I don't like big bookstore chains going out of business or downsizing, but there comes a time when you're so big you are inefficient and unable to serve your customers.
I think that time has come. I want more smaller, specialty bookstores out there. Shops devoted to horror or mystery or westerns or romance - whatever...
I think that transition will be part of this evolution that's occurring, and will actually get more people reading books - in either digital or print.
Bill Cunningham
http://pulp2ohpress.com
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Welcome to the CHFB
Forum Guidelines
CHFB TURNS 20!
Rondo Hatton Classic Horror Awards
Universal Horrors
The Universal Monsters Blu-Ray Collection
Golden Age Horror
Kong - 8th Wonder of the World
Silent Horror
Poverty Row
The World of Sherlock Holmes
Murder and Mystery
Thrills and Chills
'50s Horror and Sci-Fi
'60s Horror and Sci-Fi
'70s Horror and Sci-Fi
Hammer Horror
The Psycho Ward
Foreign Horror
Japanese Giants
Horror and Sci-Fi of Recent Decades
Current Films
Second Takes on Films of the 2000s
Independent Films and Documentaries
Coming Soon
TV Terrors
Classic Horror on DVD, Blu-Ray and Streaming
Stream and Stream Again
Horror Film Books and Magazines
Horror by Candlelight
Horror Comics and Fantasy Art
Monster Toys and Collectibles
Classic Horror Movie Memorabilia
Horror Music
Old Time Radio and Audio Horror
Classic Horror Online
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Our Favorite Horror Hosts
Classic Disney Scares
Horror Film Stars
Men Behind the Monsters
Monster Kid Memories
General Horror and Sci-Fi
Horror Tech
Movie of the Day
Off Topic Discussions
Classic Horror News and Events
Birthdays and Holidays
DVR / TiVo Alert
Final Farewells
Classic Horror Polls
Classic Horror Classifieds
Monster Kids Helping Monster Kids
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Borders cuts back on books, goes into teddy bear business
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