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IT CAME FROM OUTER SPACE
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Re: IT CAME FROM OUTER SPACE
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GaryP11111
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Nov 2 05 11:53 PM
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Ted Newsom
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(9/5/05 7:37 pm)
207.200.116.131
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HORROR OF DRACULA opened citywide in Portland, Ted; I know--I clipped all the ads and still have them somewhere.
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That could well be, Bill. And I was wrong about the Blue Mouse in retrospect-- it was the Liberty (which didn't exist by the time I was old enough to go to the movies all by my lonesome.) However, I don't remember seeing H.o.D. listed as playing multiples and nabes when I looked it up the the morgue at the Oregonian, back in '76, just a three-inch ad mat for the Liberty. Maybe I'm right, or maybe I didn't look far enough
LesDaniels
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(9/5/05 7:59 pm)
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Re: IT CAME FROM OUTER SPACE
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In New York, HORROR OF DRACULA originally opened alone in a big theater on Broadway (The Mayfair), then later opened wide throughout the city's RKO chain of theaters, with Universal's THING THAT COULDN'T DIE as a second feature. So might there have been two openings in other cities as well?
Bill Warren
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(9/5/05 11:41 pm)
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So might there have been two openings in other cities as well?
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It's very likely; I'm not swearing it opened alone in Portland, but my memory tells me it was a wide opening. I know that CURSE OF FRANKENSTEIN opened wide in Portland--but on the first day, began showings at midnight that wrapped around to the next midnight, but this was only at one theater.
Ted Newsom
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(9/6/05 7:32 am)
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Re: IT CAME FROM PORTLAND, ORE.
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HORROR OF DRACULA opened citywide in Portland, Ted...
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Again, I don't have microfilms of the Oregonian in front of me, but what I said stands, as far as I recall what I saw in '76, that H.o.D. was at the Liberty downtown. When I grew up, films would open in one theater and play for a week, maybe two, maybe longer, in one location, usually one of the major theaters downtown. Only after they were played out did they open wider in multiples and drive-ins, which always meant that you had to wait weeks and weeks for the movie to come to your neighborhood. I'm pretty sure that was S.O.P. everywhere. Opening wide is a relatively recent phenomena ("relatively" being the operative word; JAWS, I think, was the prime example.)
Bill Warren
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(9/6/05 12:43 pm)
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I'm pretty sure that was S.O.P. everywhere. Opening wide is a relatively recent phenomena ("relatively" being the operative word; JAWS, I think, was the prime example.)
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Actually, all of that is incorrect, even though that's the thesis of a recent book, OPEN WIDE; the authors didn't do thorough research. The first big movie to open wide was the reissue of KING KONG in the early 1950s; it was also the first movie to have heavy TV advertising. The next year, Warners did the same with BEAST FROM 20,000 FATHOMS, even modeling the ad campaign on that for KONG. (The OPEN WIDE authors site BEAST as the first to open wide, but they're wrong.) And after that, they repeated it all with THEM!. From the mid fifties on, teen-oriented movies almost always opened in double bills and citywide bookings, and they were heavily advertised on TV. AIP did this over and over; U-I did it with some of their horror & SF movies--probably including HORROR OF DRACULA. A-list movies still opened as you say--in one big downtown theater, often another big one in a large suburb. But these double bills--like HORROR OF DRACULA and THE THING THAT COULD NOT DIE (though as I say, I'm not certain about that particular pair)--opened in citywide, saturation bookings.
I'm not sure how the handful of paired double bills of the 1940s were booked.
bosko52
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(9/7/05 11:14 am)
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Re: IT CAME FROM PORTLAND, ORE.
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Although most of us saw such pix on double bills, I remember in the early 60s having access in the school library to newspapers from other states and seeing AIP open up heavily promoted single-bill test engagements for stuff like BURN WITCH BURN and HOUSE OF FRIGHT, with major newspaper ad buys in places like Tulsa and Detroit.
I guess solo business was such that both ended up playing off most of the country as the bottom half of twin bills.
Bill Warren
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(9/7/05 1:00 pm)
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Re: IT CAME FROM PORTLAND, ORE.
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AIP open up heavily promoted single-bill test engagements for stuff like BURN WITCH BURN and HOUSE OF FRIGHT, with major newspaper ad buys in places like Tulsa and Detroit.
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I think they never acquired a standard double-bill partner, but I also believe that, single bills or not, they opened wide, not at just one theater. Did the ads indicate whether that was the case or not?
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Welcome to the CHFB
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CHFB TURNS 20!
Rondo Hatton Classic Horror Awards
Universal Horrors
The Universal Monsters Blu-Ray Collection
Golden Age Horror
Kong - 8th Wonder of the World
Silent Horror
Poverty Row
The World of Sherlock Holmes
Murder and Mystery
Thrills and Chills
'50s Horror and Sci-Fi
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'70s Horror and Sci-Fi
Hammer Horror
The Psycho Ward
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Independent Films and Documentaries
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Classic Horror on DVD, Blu-Ray and Streaming
Stream and Stream Again
Horror Film Books and Magazines
Horror by Candlelight
Horror Comics and Fantasy Art
Monster Toys and Collectibles
Classic Horror Movie Memorabilia
Horror Music
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Classic Horror Online
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Our Favorite Horror Hosts
Classic Disney Scares
Horror Film Stars
Men Behind the Monsters
Monster Kid Memories
General Horror and Sci-Fi
Horror Tech
Movie of the Day
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