Gorilla At Large wrote:
Uchujin65 wrote:

I love how AIP promoted their films in such a lurid way. Always promising so much more in terms of exploitative content than what the film actually delivered (such as in their infamous ad campaign for Godzilla vs. the Thing). It was false, dishonest advertising in many ways but it was fun, good natured false advertising, if that's even possible.




Talk about false advertising - I was so disappointed as a kid when this movie did not deliver this scene from the poster!



image
Haha well,with AIP its par for the course to do similar things with their great poster artwork like above Cinema Shares poster. At the very least,we can look back on AIP's (often dishonest) poster art and enjoy it now often more than the films they advertised. We should be so lucky to have one sheet artwork like that now. At least once the film was dead and gone from the box office, you would still have some sort of worthy thing emerge from it's existence. I doubt in 20 years anybody will be clamoring to pay top dollar for many of the awful photoshopped nightmares that pass for poster art now.

I love the idea that a film that cost barely anything and is actually pretty marginal (or even outright awful) can still have a poster that can command several thousand dollars at auction.