I REMEMBER A SHOW WITH DICK WILSON, JESSE WHITE AND CHUCK MC CANN WHERE THEY WERE TALKING ABOUT BEING CONTINUING CHARACTERS IN COMMERCIALS.
AND HOW THAT IF YOU DID NOT HAVE ANOTHER WAY OF IDENTIFYING YOURSELF TO THE PUBLIC THAT YOU WOULD SOON BE KNOWN AS THE COMMERCIAL CHARACTER, EVEN JESSE WHITE WHO HAD DONE FILMS AND TV FOR YEARS.
DICK WILSON ALWAYS SAID THAT DOING THOSE ADS WAS TOUGHER THAN PEOPLE THOUGHT AS YOU ONLY HAD 24 SECONDS TO ESTABLISH YOURSELF AND SAY NICE THINGS ABOUT THE PRODUCT AS WELL.
RIP MR WILSON.