Yawn...another of the daily announcements which gets press for a day and turns out to have no impact.

The story was posted on various HD formats on Wednesday and by the end of Thursday, nobody was interested in it anymore.

In another thread here, I posted Neilsen Videoscan stats for most of 2007. Remember that "big" announcement from Block Buster in mid June? Prior to that announcement, the sales ratio of PS3 Discs to HD DVD was 61 to 39. The latest figures for July show the sales ratio of PS3 Discs to HD DVD at 61 to 39. That big announcement has ZERO effect (although BB did announce it was closing a few hundred stores shortly thereafter...that was the real BB news).

I expect the TARGET "announcement" to have about as much impact as the BB announcement.