I've been hearing two things about this, what has been posted, and the HD DVD promotional groups claim that Sony is merely buying "end caps" similar to to what they did at Best Buy, and that HD DVD will not be excluded from Target.

Since I'm an HD DVD proponent, I think this is a bad thing ;-)

In any case the Blu-ray player Target will be featuring is going to cost $495.00. It's odd to me that Target, a discount store, would feature $500 players when HD DVD players can be had for $250. If true, they want to save you confusion at twice the price.

Either a HD DVD player or Blu-ray player will play DVDs, and up-convert them. HD DVD is usually given points for better upconvertion.