Regarding the 2 characters as fictional characters only as to their popularity and name recognition. For MANY, MANY years the 3 most world wide recognized and familiar fictional characters (last time I remember seeing this was in the 80's) in no particular order:

        Sherlock Holmes
        Superman
        Tarzan

   These 3 were mentioned again and again for a long time. WELL after Connery was gone from the series. Has it changed today? Possibly but that's how it was in the 80's and for many years before that. PS- It is also known that Bond WAS very big back in the 60's. The 3 B's. Batman, Beatles and Bond, but as far as THE most recognized and familiar names? It was those 3 above.

       Robert T.