http://www.latimes.com/obituaries/la-me-passings-20131214,0,7065147.story#axzz2nT59DrqW

According to Alex Gordon, he wanted Audrey Totter for his movie JET ATTACK (1958) and Sam Arkoff must have thought she was over the hill and told Alex no-way-no-how, no Audrey Totter in JET ATTACK. One day when Alex and others were walking out of some restaurant, Arkoff asked Alex who he'd hired for the lead in JET ATTACK and Alex said Audrey Totter. Suddenly Alex was hit in the back and fell down in the street. Back at the office, Arkoff halfway-apologized, saying something like "I shouldn't have done it but you get me so g-d mad...!" For many years afterwards, the name "Audrey Totter" became a big in-joke at AIP -- I'm not sure how it was used, but occasionally someone would just throw it out and everybody would laugh. It no longer represented the actress, it was code for Arkoff going bananas in public the way he did.